Brand Identity, Environmental Design, Social

Once a year, over 1,600 female bikers from across the country gather to ride, connect, and camp at Joshua Tree National Park through a gathering now known as Babes Ride Out. The event empowers women to get off the back of the bike and put the pedal to the metal. Progressive saw this as the perfect sponsorship opportunity to support the steady growing community and inform on ways to stay protected and be prepared on the road.


We kicked off the event in California, as we led women motorcyclists and influencers from all over the country on a 131-mile journey from LA to the Babes Ride Out event. We captured moments along the way to share on social then offered a space where attendees could share what they love about riding, connect with other female riders, and document their experiences throughout the weekend in The Progressive Dark Room.

The campaign rolled in with 1.7 million social media impressions, over 1,800 in-person engagements, and a 94% increase in our Instagram presence.


See more at 96 Octane. Photos captured by Jenny Jenquist.