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Over the past few summers, Progressive has been a key sponsor for several motorcycle rallies around the country—yet, there was always a need to create a stronger connection with our unique rally attendees.
Working with activation agency Match Action, we helped rebrand the entire experience.
From 24-hour motorcycle parking to a beard trim, boot shine and manicure at Flo’s Chop Shop, or even rocking it out with great acts on the main stage—each and every part of the motorcycle rally fit seamlessly, and successfully, with the ‘progressive’ biker crowd.