As some of you may have noticed, recently my portfolio site went under some major renovations. Seems like it was nearly half a year ago since this grand plan was devised…oh wait, it was; but as many of you know, the hardest projects to implement are those for yourself and this was certainly no exception…
Determined to flush out all student work from the site, it was time to determine the creative direction of the brand. Originally I was emphasizing my hand lettering services. The slider images were lettering, project thumbnails were photos of the lettering, even my personal logo was hand lettered. The site was almost entirely reskinned when I realized…I’m capable of so much more, and DO so much more. Lettering is just a small part of how I express myself creatively and I just couldn’t see myself doing only that for here on out. I decided to take break, clear my head, and focus on another passion project I have underway. It was only about a month ago that Kate Tessera Creative began to take shape.
Maps and atlases have always been a major influence on my aesthetic. The fine lines, weathered colors, and stories they tell inspire me and can be found all over studio, home illustrations and sketchbooks. When I first moved to Cleveland, I stumbled upon this old image of the shoreline and for some reason or another, held onto it for years. “This is a new chapter,” I thought, new people, new places, new career, and I’m so excited to see what road it leads me down. Since, this image has played an integral role in the development of my personal brand.
“Kate Colors” they’ve been called. When designing for others I have no problem imaging and understanding the full potential of their brand and exploring new colors and design territories that deem appropriate. However, when left to my own devices…things just come up, well, a little “baby.” Apparently I am a large fan of muted pastels and while I tried to investigate alternative palettes for KTC, eventually I found myself asking “why?” If these are the colors I’m drawn to, there is no use in deviating from my natural tastes and style. I chose several shades for the primary palette, including the sea foam shade from my past brand, and the other colors simply seemed to follow suit.
I’m still in the process of the switching a few things over and the blog has certainly taken a bit of a backseat in this process but stay tuned and I should be back to a regular schedule soon. Feel free to peruse around, comment with feedback or suggestions, and as always, thank you so much for stopping by!