Waters have been a little rough around here lately–literally and figuratively. Storms have been rolling in over the lake and I’m currently in the process of re-branding my portfolio site, a tedious task no creative looks forward to. I tend to find that designers are perfectionists by nature and I’m certainly no exception. Thankfully, when matters get too heavy on the personal project, I always have client work to take my mind off it.
Today I’m sharing a moodboard for a recent project I’ve been working on. This one is for the premiere seafood seller in Cleveland, located in the historical West Side Market. There’s something sentimental about the fishing trade, full of nostalgia and character. The practice dates back nearly 40,000 years and hasn’t drastically changed much since. We wanted to highlight this history with a somewhat modern twist on the classic nautical aesthetic–integrating tools of the craft and iconography one may see in old marinas or small harbors. More to come on this project soon!